Category: Uncategorized

New Mexico Music Commission Foundation

Phil Moon ~ Director

Music Background

• Multi-instrumentalist 1968-present
• Guitarist/Singer: Road House Prophets
• Lecturer: NAMM, Berklee, Musicians Institute, Blackbird Academy, SAE

Administrative Background

• Sales and Marketing: MXR Innovations, Yamaha, Alesis, JBL Pro, Lynx Studio Technology
• Founder: Loft Marketing consulting company with clients including Gretsch, Tascam, JBL Pro, Fender, NAMM, Yamaha, E-mu, Aphex and others
• Marketing Manager: Yamaha Corporation of America
• Founder/President: Loft Marketing consulting firm
• Vice President Sales and Marketing: Alesis
• Director of Marketing Communications: JBL Professional
• Vice President Sales and Marketing: Lynx Studio Technology
• Director: New Mexico Music Commission Foundation
• Producer: Platinum Music Awards show

Education

MBA
Pepperdine University

BA Secondary Education
Ball State University

Hometown

South Bend, Indiana

Residence

Santa Fe, Santa Fe County

Foundation Involvement

2017-present

Bio

Phil Moon enjoyed a 40-year career in the music and recording equipment business working for a number of innovative companies. Mostly in the marketing area, he also handled sales management and executive duties. He and his wife Carol retired to Santa Fe from southern California in 2016.

His music career started in the 1960’s as a guitarist in high school and college bands. He has maintained his musical performance activities and currently plays in the Santa Fe-based band Road House Prophets.

Moon’s college education prepared him for a teaching career, which never materialized. In his native Indiana, he gave up the idea of teaching and went to work at a record store, then a music store. He landed a job at MXR Innovations in 1979 and moved to Rochester NY, then to Yamaha in California in 1982.

While at Yamaha (1982-1991), Moon was instrumental in the advertising, promotion and marketing of many landmark products including the DX7, SPX90 and PM3000 mixer. He rose to the position of Marketing Manager for Synthesizers (a strange position for a guitarist). After leaving Yamaha, he founded Loft Marketing, a consulting firm that specialized in marketing support and market research. During this time, he was also very involved in NAMM’s education and development programs. Loft Marketing ran from 1991 until 2000, with 1996 dedicated to acting as VP Sales & Marketing at Alesis.

From 2000-2002 Moon was Director of Marketing Communications at JBL Pro, then Vice President Sales and Marketing at Lynx Studio Technology from 2003-2016, where he helped to develop the Aurora and Hilo converters.

Almost immediately upon retiring to Santa Fe, Moon was recruited by David Schwartz to help launch the Platinum Music Awards and the NM Music Commission Foundation, where he is an active participant. The latest outreach program of the Foundation is the new Music Biz Monday monthly webinar.

Creative Example

Road House Prophets performing “Willin” by Lowell George in Santa Fe 2019.

Felicity Broennan had the great privilege of growing up in Santa Fe at a time when it was a haven for artistic, alternative, and creative-culture lifestyle exploration. After earning her B.A. from the University of Colorado in English and her M.S. in environmental science and communication from Antioch New England Graduate School, she has spent the majority of her working life in the social-profit arena for a variety of organizations such as Girls, Inc., the Navajo Housing Authority, the American Indian Higher Education Consortium, the Institute of American Indian Arts, The San Juan Mountains Association, and the Santa Fe Watershed Association. She also founded a music promotion company, Bad Girls Productions, the proceeds of which funded many non-profit environmental endeavors in the Four-Corners region. A recent convert to state government, she is currently the Director of Strategic Initiatives and Partnerships for the New Mexico Department of Cultural Affairs.

Joy (Baca) Gutierrez

Education

BA, Business Administration

Master of Business Administration

MSA, Accounting
University of Phoenix

Music Background

• Co-Founder, Heritage Audio Visual
• Co-Founder, CR Music & Entertainment
• Past President, New Mexico Hispano Entertainers Association
• Lead Vocals, The Band Crossroads

Administrative Background

• Founder, Capri Media, LLC
• Member, Association of Bridal Consultants; Albuquerque Hispano Chamber of Commerce; Greater Albuquerque Chamber of Commerce; Albuquerque Convention and Visitors Bureau; Academy of Tejano Artists and Musicians; Academy of Recording Arts and Sciences; Latin Grammy’s; Meetings Professional International; Albuquerque Economic Development

City of Residence

Albuquerque

Commission term ends

May 6, 2012

Bio

Gutierrez is a native New Mexican where she was born and raised. Joy has always been around music, events and performing arts since the age of three and experienced her first musical recording at the age of five. Joy has been a musical entertainer since the age of 16, where she began performing with Albuquerque’s own band Crossroads. Joy obtains a bachelor’s degree in Business Administration, a Master’s of Science in Accountancy, and Masters of Business Administration from the University of Phoenix.

In 2004 is when Joy co-founded her first business, Crossroads Entertainment, LLC that does business as CR Music & Entertainment. CR Music & Entertainment is a local retail CD store specializing in Spanish music and also provides services of live musical entertainment for events. Crossroads Entertainment, LLC also does business as CR Records, a local record label that started in 2006. In June 2007 Joy co-founded Capri Media, LLC that currently publishes New Mexico Event & Wedding Planner Magazine, after receiving several inquiries about how to plan weddings and events. The magazine is New Mexico’s exclusive wedding & event magazine and Capri Media, LLC just announced a new magazine to its catalog, entitled “Southwest Foodie Magazine,” with the premiere issue scheduled to be available in late spring of 2016. In July of 2009 is when Joy co-founded Crossroads Enterprises, LLC which does business as Heritage Audio Visual. Heritage Audio Visual is a company that was co-founded with Joy’s husband and father providing audio visual services for conferences, galas and events. All companies Joy has co-founded have been created to interact with music in some way.

Since 2004, Joy has been a member of various organizations including the Association of Bridal Consultants, the Albuquerque Hispano Chamber of Commerce, the Greater Albuquerque Chamber of Commerce, the Albuquerque Convention and Visitors Bureau, the Academy of Tejano Artists and Musicians, the Academy of Recording Arts and Sciences and the Latin Grammy’s, Meetings Professional International and Albuquerque Economic Development. In November 2007 through June 2009 is when Joy served as the President with the New Mexico Hispano Entertainers Association. Joy has also worked for several years behind the scenes assisting with the National Tejano Music Convention that is held in Las Vegas, NV.